California Churros® is a privately held Corporation which has been in business since 1980. Our plant is located in Colton, California in a modern business manufacturing park. As a product, Churros, long a major Hispanic dessert pastry, began its road to "American" recognition in amusements parks, the circus country fairs, trade fairs, and swap meets. It is not uncommon to find Churros now the dessert of choice at our public schools. School kids have auditioned and approved many of the popular items now available at C-Stores through out the nation. Churros are well positioned to be another such product.
Using the multiple segment scenario as a guide to future popularity, the Churro is now stepping up the the plate. Demographically, the Churro has followed the Hispanic immigration, which has been the core user group. But, now the secret seems to be out. It appears the Churro fills many of the sweet treat needs of the "average" American. It is seemly to think the Churro would be right for the "Consume now" part of C-Store sales. Also, the timing appears to be just right.
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